Since I renewed my Performance club membership (hey, 10% back is totally worth it), I get a “free” subscription to Bicycling Magazine. As with the last time I got this for free, I am seriously questioning their priorities.
I understand that it is tough to publish a relevant print magazine these days. Attention spans are infinitesimal, and the value of advertising is low enough that you need to just cram your rag with ads to break even. Add to that crappy editing, and little spend for quality articles, and you get a schlocky publication.
The highlights for this issue, December 2014:
- Safely signal turns – Really, in a magazine you have an article on hand signals? For f*ck’s sake, I learnt this by the first grade, and again in driver’s ed. But after riding in Arizona for almost 11 years, clearly it is no longer taught to kids.