Travel Foibles: Part 6 (of too many to count) USA Today

I will admit to being a fan of newsprint.  Something about leisurely reading of the daily rag is something that I enjoy.  At home, we subscribe to the local newspaper, and read it every day.  While I read the NY Times everyday online, I still subscribe to the local fish wrapper.

As a product manager, I also travel.  A lot.  Hotels all over the USA, and the world.  Invariably, they come with a local paper.  In the US, if you are lucky, you will get a complimentary copy of the Wall Street Journal (although I enjoy reading that a lot less now that it is a Murdoch paper, but that is a tale for a different day).  However, you are about 99% likely to get a copy of the USA Today. 

Blah.

Seriously, I suspect that if the gratis copies provided to hotel guests were eliminated, the circulation is probably about 50 copies daily.  Why do I dis the USA Today?  It seems to be a purposely bland paper.  It tries too hard to be neutral in its editorial stance.  Its selection of stories is guaranteed to be non-offensive.  Even its opinion page strives to have a completely neutral balance.  Add that to the WHITE newsprint that gives it a more of a magazine look and feel, and you get a waste of words.

I usually glance through it, but as with a meringue, it is fluffy, but ultimately unfulfilling.

 

Leave a Comment