Published: Saturday, 07 December 2013 15:19
As a product manager, I keep a portfolio of personas for customers, end users, and even the people who merely purchase our products. All sorts of good reasons for this effort.
However it dawned on me that I was missing a class of personas. Every day, I (and I reckon most product managers) have to deal with members of the sales staff. Like users, they have definite attributes that are useful in planning your efforts and communication.
I have no idea how many distinct sales personas I will write, but I am certain that I will have a lot of fun with this.
Read more: Sales Personas - Part 1 the "Relationship" salesman
Published: Wednesday, 04 December 2013 14:38
(I started writing this as a hit piece on the tradeshow industry, but it evolved into a whole "marketing changes" piece. It will be multiple parts)
Like many tech companies, we slog out to certain trade shows dutifully each year. The number of shows we do is down, but we still go to many of the same shows, year after year.
I have heard all the reasons why. "What will our competitors think if we aren't there?" (perhaps that we realized it was a waste of money and spent it elsewhere). "Where else are we going to get leads?" (answer: if you think trade show leads are exceptionally valuable, I have some dry land in Florida to sell you...)
Read more: Marketing Shifts (was Tradeshows)