- Published: Wednesday, 16 April 2014 20:49
- Hits: 151
One of the most fundamental things, yet also the most egregiously ignored, is the need to be disciplined about product launch and announcement.
Everybody is (or should be) aware of the "Osbourne Effect", where announcing a new product too early kills existing sales (why would anyone buy if they can get the better one in a few months?) and thus starving the development group of funding, and the product never is completed.
Of course, there should be discipline around the announcement of a product, and everybody in the organization will agree.